SEO support and implementation made clear.

Clear strategy and practical support. No jargon, no gatekeeping, just results you can build on.

Let’s take the guesswork out of SEO.

In today’s fast-changing landscape, with AI and new updates around every corner, it’s easy to lose track of what actually matters.

The truth is, SEO doesn’t have to be mysterious or overwhelming. With a plan rooted in best practices and an understanding of what search engines value, you have everything you need to grow sustainably. 

Whether your rankings have stalled, traffic feels inconsistent, or you’re simply unsure what’s working, I’ll help you cut through the noise, get clear on your strategy, and get found by the right audience through my expertise and data-rich research rooted in best practices.

From research and website audits to hands-on optimisation, I’ll work with you to create an SEO plan that supports long-term growth.

What does SEO support and strategy actually look like?

  • First, it starts with understanding your business goals. Before diving into keywords or rankings, I take the time to learn what matters most to you, where you want to be, and what you want to be known for.

    From there, we map SEO strategy directly to those goals, making sure every action has clear purpose and lasting impact.

    • Checking the technical side of your website

    • Reviewing on-page SEO

    • Auditing your site content and navigation

    • Creating a comprehensive summary with actionable steps

  • Conducting research and pulling data such as:

    • Search intent analysis

    • Competitor & SERP analysis

    • Keyword gap analysis

    • Keyword mapping

  • You’ve gathered all this data, now what? This is the step where we turn insights into action and put all of that data to work.

    • Prioritise quick wins & long-term plays

    • Keyword & content strategy

    • Internal linking & site structure 

    • On-page SEO plan

    • Optional technical SEO recommendations

    • Fully optimised pages aligned with your strategy

    • A site that’s easier to find, easier to navigate, and easier to grow

    • A cleaner website structure and better user experience

    • Performance tracking & ongoing adjustments

    • Monthly reporting

Here’s how we can work together

Tier 1

Audit, research, and/or strategy only

This option is perfect if you want clarity and direction, but prefer to implement things in-house or with your own team.

We’ll begin by diving deep into your website with a full audit, assessing what’s working, what’s holding you back, and where the real opportunities are.

You’ll walk away with a complete SEO roadmap that’s easy to follow and even easier to use. No bloated PDFs or jargon-heavy reports, just actionable insights, priority recommendations, and tools to help you move forward with confidence.

Starting from: £1,500

Minimum timeline: 4 weeks

Tier 2

Strategy and implementation

This is for you if you don’t just want a strategy, you want it done right and don’t have the resources to carry this yourself.

We’ll begin with the same deep research and strategy process, but from there, I’ll bring it to life for you.

You won’t have to wonder if your keywords are in the right place or whether your site is working against you. I’ll handle the technical details, the formatting, and the behind-the-scenes work that keeps your content visible, so you can stay focused on what you do best.

Starting from: £3,000

Minimum timeline: 8 weeks

Templates, tools, and how-to’s

Every plan comes with ready-to-use templates, checklists, and guidance, so you’re never left guessing.

Whether I implement or hand it over, you’ll always have a roadmap going forward.

Not sure what you need yet?

Clients I’ve supported

Sean Symington, Sean Symington Interior Design

“Working with Caroline has been a game-changer for our business. Her expertise in SEO and communications has not only increased our visibility online but also elevated how we connect with our audience. Thanks to her strategic approach, our website traffic has grown consistently, and our message is now clearer, more engaging, and aligned with our brand. What I value most is her ability to blend technical SEO know-how with a deep understanding of storytelling and communication. Caroline is proactive, reliable, and always brings fresh ideas to the table. I couldn’t recommend her more highly.”